Sunday, December 10, 2006

SQUARE ENIX, MUSIC WORLD AND SONY BMG MUSIC ENTERTAINMENT ANNOUNCE COLLABORATION FOR NEW “DESTINY’S CHILD GROOVE” MOBILE GAME

Square Enix, Inc., the publisher of Square Enix™ interactive products in North America, record label Music World, and SONY BMG MUSIC ENTERTAINMENT today announced the development of “Destiny’s Child Groove,” the first mobile dance game featuring the popular R&B songs of multiple Grammy-winning female group Destiny’s Child.
“Destiny’s Child Groove” is a competitive dance game that will feature images of vocalists Beyoncé Knowles, Kelly Rowland and Michelle Williams, and four songs from the group’s “#1s” album, including “Survivor,” “Bug A Boo,” “Say My Name” and “Lose My Breath.” Synchronizing music, rhythm and gameplay, “Destiny’s Child Groove” will take the form of a back-and-forth dance battle in which users compete against A.I. characters.


“We are delighted to be working with Destiny's Child and Square Enix to roll out this innovative new game,” said Thomas Hesse, president of Global Digital Business for SONY BMG MUSIC ENTERTAINMENT. “DC Groove will give fans a creative and fun way to connect with one of the most phenomenally talented groups of all time, and the opportunity to experience the thrill of state-of-the-art mobile gaming.”
“The beautiful thing about this project is that the main people involved in creating it are youthful. The same goes for the artists, many of their fans, as well as our target gamers.” said Shuhei Yamaguchi, Mobile Producer for Square Enix, Inc. “It’s a game for the young, created by the young. I’m confident, this landmark project that expands the casual genre of mobile games, will be a hit.”


The nationwide roll-out of “Destiny’s Child Groove” will begin this winter on most major carriers. Detailed information will be announced at a later date.

from Square Enix.com

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